How Avvo games the Google search engine
Eugen G Tarnow October 6 2015 10:42:39 AM
By Eugen Tarnow, Ph.D.Avalon Business Systems, Inc.
http://AvalonAnalytics.com
Those who pay for SEO can get their monies worth. One company that thrives on using SEO is Avvo. If you look up your favorite lawyer, chances are that an Avvo "rating" will show up nearby. This "rating", perhaps without published reviews, will often be close to 6.2, not low enough to get the lawyer upset but not high enough that it can be ignored, perhaps to encourage the lawyer to sign up for the Avvo service.
How is Avvo able to get so close to the real lawyer entries? If one clicks on the Avvo link one finds 5 mentions of the lawyer name. If one then looks at the page "source" the lawyer name is mentioned no fewer than 30 times! Google perhaps mistakenly thinks the information is important and there you have it.
Avvo has a sense of humor. They write:
"Much as Google doesn’t share its search engine secrets, we don’t share the inner-workings of the Avvo Rating so we can maintain the neutrality and integrity of the rating."
Interestingly, lawyer marketing services seem to be closely aligned with Avvo. There are not too many sites where you see a straightforward assessment of Avvo. Here is one: http://www.abajournal.com/news/article/another_lawyer_sues_avvo_rating_site_claims_its_practices_are_beyond_unfair/
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